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Selling Information: How You Can Create, Market and Sell by Fred Gleeck

By Fred Gleeck

When you are drawn to promoting details of ANY variety, this ebook is for you. even if you are drawn to promoting books, ebooks, audios, movies, DVDs, seminars, teleseminars or maybe softwared, this can be the e-book for you! info advertising is quickly turning into the most well liked enterprise of the twenty first century. you will get a section of the motion! This booklet will exhibit you the interior secrets and techniques to make a fortune developing, advertising and promoting info whatever the box you are in. you do not also have to be a subject professional your self. No educational concept, no mumbo jumbo, simply the immediately scoop on how you can do issues correct. The method you are going to examine during this publication is all try to be a mega-success as a knowledge marketer.

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You write your book in Microsoft Word, you send it to Tami (the designer), she does the cover, they do the interior, they give it to the printer, and you’re out of the picture. They send you some copies before they’re done, but you don’t have to mess with all the printing details. Spend that time creating other products that will earn you money! Is there ever a time that you would want to sell out to a major publisher like Warner Books? The answer is probably yes, but nowhere in the near future.

I have heard countless stories from many different people - countless nightmares of books sitting there for years. Don’t do it. I don’t care how good a deal they offer you. Now, if your book becomes a best seller over night, fine. Then you can turn around and do another printing really quickly. But for your first run of books, follow the 100, 500, 1000 routine. qxd 5/19/04 9:24 AM Page 38 Selling Information Look in my Million Dollar Rolodex at the back of this book for a reference on who I use for printing.

I’m not saying this is the only model. It is my model; it’s the model I am suggesting you consider because it certainly does make a lot of sense. And it works for me. E-books What is an e-Book? It is simply a book in electronic format. E-books are great. Once you write them, your cost of goods is virtually zero. This means that you don’t have to sell a whole lot of them to make money. So, how do you create an e-book? qxd 5/19/04 9:24 AM Page 45 Selling Information higher price you charge. Typically, a physical book of mine will sell for between $15 and $20.

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