Small Business Entrepreneurship

Innovation and Enterpreneurship: Practice and Principles by Peter F. Drucker

By Peter F. Drucker

Bargains with the what, while and why of innovation and entrepreneurialship, with regulations and judgements, possibilities and dangers, buildings and methods, staffing, repayment and rewards.

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Fifteen years later, IBM had one of the early computers. Like the other early American computers, the IBM computer was designed for scientific purposes only. Indeed, IBM got into computer work largely because of Watson’s interest in astronomy. qxd 44 11/8/2002 10:50 AM Page 44 THE PRACTICE OF INNOVATION strated in IBM’s show window on Madison Avenue, where it drew enormous crowds, IBM’s computer was programmed to calculate all past, present, and future phases of the moon. But then businesses began to buy this “scientific marvel” for the most mundane of purposes, such as payroll.

It is never easy for a management to accept the unexpected success. ” Anything that contradicts what we have come to consider a law of nature is then rejected as unsound, unhealthy, and obviously abnormal. S. qxd 11/8/2002 Source: The Unexpected 10:50 AM Page 39 39 its steelworks were rapidly becoming obsolete and would need billions of dollars of investment to be modernized. It also knew that it could not obtain the necessary sums. A new, smaller “mini-mill” was the solution. Almost by accident, such a “mini-mill” was acquired.

But Say’s definition does not tell us who this “entrepreneur” is. ” In the United States, for instance, the entrepreneur is often defined as one who starts his own, new and small business. Indeed, the courses in “Entrepreneurship” that have become popular of late in American business schools are the linear descendants of the course in starting one’s own small business that was offered thirty years ago, and in many cases, not very different. But not every new small business is entrepreneurial or represents entrepreneurship.

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