Business Culture

Confessions of a Serial Entrepreneur: Why I Can't Stop by Stuart Skorman

By Stuart Skorman

Entrepreneur Stuart Skorman—the founding father of Elephant Pharmacy, Hungryminds.com, Reel.com, and Empire Video—grew up in a retailing kin in Ohio. He labored all types of task, from cab motive force to expert poker participant to CEO. during this enjoyable, own account of his coming-of- age within the company international, Skorman provides an insider’s view of what it takes to begin a enterprise from the floor up.Stuart Skorman deals his hard-won classes in company for any entrepreneur or small businessperson who desires to create a firm that has a center and soul. He finds what he realized approximately advertising whereas operating a stint as a rock band supervisor and bares his soul approximately his failure through the dot-com bubble. He describes in bright phrases the curler coaster experience of the entrepreneur in stable instances and undesirable and explains find out how to continue to exist in today’s doubtful enterprise atmosphere.

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The first time I met James, I asked him how much he’d charge me for a harmonica lesson. ” “Hey, I’m good for at least two six-packs,” I shot back, acting insulted. ” And so I paid for my first harmonica lesson with two sixpacks of Carling Black Label beer—James’s favorite. James gave me my lesson that afternoon on a park bench in Boston. Lucky for me, he was patient. I didn’t have much of an ear for music, but he assured me I’d master the basics in no time. Slowly and carefully, he explained how to play the harmonica.

James showed me that feigning confidence was the best way to survive a bad situation. One night our drummer was late to a gig. Normally a band member running late was no big deal, but the club’s owners were old-style gangsters and they were angry that my band wasn’t on stage. To escape their wrath, I hid in the bathroom. Angelo, the club manager, was stomping around backstage bellowing, “Get your boys on stage! ” I was cowering behind the door of the men’s room when I heard James’s voice come over the microphone: “Ladies and gentlemen, we have something very special for you tonight.

By the time I got into the business, there were perhaps a dozen people making a living doing retail leasing in and around Boston. As I helped my father and discovered the business value of real estate know-how, it dawned on me that commercial real estate could be my ticket into the upper echelon of business. Back in Boston, I signed up for real estate courses, prepared for my broker’s license, and began networking. The owner of a small company specializing in retail leasing taught one of my classes.

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