Business Culture

Augustine's travels: a world-class leader looks at life, by Norman R. Augustine

By Norman R. Augustine

During this textual content, the writer stocks his expert and private adventures, and gives insights and observations on numerous enterprise and social matters, together with values, administration, festival, and ethics.

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Here are a few samples: "Augustine's Law number 1The best way to make a silk purse from a sow's ear is to start with a silk sow. The same is true of money"; "number 4If you can afford to advertise, you don't need to"; "number 9Acronyms and abbreviations should be used to the maximum extent possible to make trivial ideas profound ... " All of the laws are dedicated to the proposition that if one had a better understanding of history, one could generate a Page 4 happy endingsort of like running a movie backward.

No, it was not from Ed McMahon, and, no, I didn't have to buy or donate anything other than one week of my life. , inviting me to join a group of American CEOs and some more normal people (including a university professor and a diva-turned-opera-company-executive) on a week's jaunt around the globe. Scheduled for October, the trip would take us to some of the most troubledand therefore most interestingspots on earth, places that would be in the headlines in the coming years and would profoundly affect the future of business, particularly the aerospace business.

Our troupe of honorary journalists totaled thirty-two in all, and we were joined by about fifteen of Time's senior executives and perhaps ten of what some of our group began referring to as "legitimate" correspondents. (Somehow, I didn't like what that Page 13 seemed to imply about the rest of us). Just being with this group for a week would have been an education in itself had we simply remained in the hotel and shot the bull for the entire period. S. trade representative; and John Smale, chairman of General Motors.

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